We are a digital communications platform with a strong voice and a cool, edgy editorial style. Our purpose is to paint a portrait of the world of possibilities open to our powerful community, the 55+ modern-day woman. Our site is a work of love and reveals the importance of how, through our vision, we can express our heart and our concerns and therefore bring about change.
Our purpose is to “Shatter Age Old & Old Age Perceptions,” about aging and to make the true facts transparent to marketers who continue to think Gen Y is their target market.
WE are strong, visible and relevant and there’s research to prove it!