1004, 2024

What started out as a great product, transcended into a big mission.

By The Pro Age Woman Editorial|Apr 10, 2024|

Ah-ha moments usually come from positive affirmation. For Caddis, it came from rejection. After a potential investor saw some of the bold statements on the packaging of our frame prototypes, they decided to pass. It was then that CEO Tim Parr realized that he was on to something. Caddis wasn’t selling just cool-looking readers, they were selling a platform for a conversation about aging that no one was having. Going after a taboo subject that freaks the hell out of [ Read More ]