What started out as a great product, transcended into a big mission.
Ah-ha moments usually come from positive affirmation. For Caddis, it came from rejection. After a potential investor saw some of the bold statements on the packaging of our frame prototypes, they decided to pass. It was then that CEO Tim Parr realized that he was on to something. Caddis wasn’t selling just cool-looking readers, they were selling a platform for a conversation about aging that no one was having. Going after a taboo subject that freaks the hell out of people may have seemed counter to most, but, to Tim, it sounded like a lot of fun. The early years were scrappy. We ditched traditional investors for people who “got it” and emulated the Caddis vibe. It turns out a whole lot of people saw themselves in the brand and today the cult of Caddis continues to spread. We’re
a mission disguised as reading glasses.
Caddis is the anti anti-aging brand. That’s our stance. We want to have an open and frank conversation with you about how absolutely right on it is to be the age we are, right here and now. We’re calling bullshit on 50 is the new 40, on the whole fountain of youth illusion, on the many industries that are profiting on vanity and fear of age, on the concept of “aging gracefully” and on the notion of raging against the dying of the light. Now is what we got, and now is pretty awesome (in spite of the fact that the entire world seems hell-bent on marketing to our long-gone teen vanities or trying to scare us into an early grave).
Fundamentally, our product is acetate, metal and plastic, but it goes way deeper than that. Our glasses are an accessory with superpowers and style. It’s utility and expression with a heaping helping of a sense of belonging. People attach emotion and identity to these things they put on their face. Our products allow someone to be more of who they are, whatever that means to them.
Our products are all some variation on a theme of eye appliances designed to make seeing stuff easier. We have readers, made for reading things up close without squinting or magnifying glasses. Progressives are 2-in-1s, readers at the bottom, and regular, no-power lenses up top. Next, is prescription. Better here, or is it better here? This one… or this one? You decide. It’s your diopters.
Send us your Rx and we’ll dial them in at the lab. Need some sunnies? We’ve got those, too.
Caddis Eye Appliances. Get Older. Own It. See Stuff